Business Psychology is an applied science that studies how to make people and organisations more effective. It utilizes social science research methods to study individuals, workplaces and organizations, in order to better align their multiple and sometimes competing needs. Its objective is to establish healthy, productive and mutually beneficial relationships between individuals and organizations.
Business psychology uses a variety of research methods to explore and define best practices in an organization. It combines qualitative and quantitative methods and considers both types of evidence equally legitimate. Common techniques for collecting information include questionnaires, surveys, focus groups, discussions and research studies. Common analytical techniques include descriptive and inferential statistics, thematic and content analysis.
... as objective professionals who can be trusted to provide an unbiased, scientifically credible viewpoint, practitioners can advise on a wide range of workplace issues – from careers to organizational change on a large scale
... encouraging organizations understand issues and obstacles better (e.g. high turnover and low engagement), using social scientific research methods to investigate human behaviour at work
... providing solutions to organisational challenges (e.g. designing a psychometric tools or estimate exercises to improve employee selection)
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